Jim Huber puts "users" on the spot
The "Lunch Bunch" LeadShare, a Loudoun County Chamber business networking group, held its meeting at the Vintage 50 Restaurant in Leesburg, Virginia, with Huberspace in the spotlight.
Huberspace owner, Jim Huber, sets up an interactive user game to help members experience firsthand why usability is so important for your Web site.
Jim asked Lunch Bunch member, Denis Fahie, to leave the room and then asked the remaining members a few basic questions like:
- What is this Web site? What is it about? What is it for?
- How do you buy something?
- How do you find out who these people are?
Members couldn't tell from looking at the home page. They were clueless. Step after step was simply missing or unobvious. Then Jim showed his "After" design and invited Denis back to be the "test drive" user on the new site. Result? One-two-three! Click-click-click. One $750 women's designer handbag, placed in the "shopping bag" and ordered.
After a big round of applause, members finally let Jim sit down and have lunch.
Attending were John Bennett, Allstate Insurance; Denis Fahie, Long and Foster; Ken Shall*, First Financial Group; Guy Kurtz*, CertaPro Painters; Jody Calkins, Emery Road Writing Services; Roxann Henze, Henze Communications; Lana Heaslip, Middleburg Bank; John Pouy*, Mercury WebDomain.
Photos by Bev Barker*, Insights Marketing News.